Background: Rangitata Rafts offer white water rafting trips down the Rangitata River from their base in the Rangitata Gorge. Few other New Zealand rivers offer the same amazing scenery paired with the thrill and excitement of some of the country’s most exciting white water rafting action.

The Challenge

Rangitata Rafts felt they needed to refresh their website as it was becoming out of date. They wanted to manage the content themselves – something that would prove difficult with the existing website set up. They also wanted to take advantage of the latest social media marketing tools. The design of the site had to capture the unique landscapes of the area, the unique experience of a day out on the Rangitata River, and the thrills of rafting white water.

The Solution

After Re-Design

The TML Web design team undertook extensive web research – looking at comparable rafting and adventure websites from around the world. These websites were presented at a meeting with Rangitata Rafts to gauge the exact feel they were after for the website. Work on the concepts began soon after, with the new look quickly finalised.

The site was re-developed in the WordPress publishing system, giving Rangitata Rafts the ability to easily update all of the web content in-house. The new website has a blog with RSS feeds that are linked to the Twitter account TML Web created for Rangitata Rafts. TML also linked Rangitata Raft’s Facebook page with the website so new blog posts are added to the page automatically. The site was search engine optimised to ensure the excellent rankings the site had were not lost during the re-development.

Client Feedback

“The website is very easy to manage myself which is fantastic. It also has the blog feature which in turn adds a link to the blog on Facebook and Twitter which was another reason for creating a new site. The service from the team at TML has been excellent and very supportive. I feel that I can ask any questions without feeling silly. I am looking forward to the ongoing working relationship with them and learning more about our website”. Alex Gualter, Rangitata Rafts

View online at: www.rafts.co.nz

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