Once you have mastered SEO or Search Engine Optimisation with regard to keywords and general copywriting for the web, there are more things you can do to improve your website’s ranking in search engines.

One very important ranking factor is your tags. Both, your title tags and meta tags aren’t visible in the body copy of your website, but people will see this vital information when they are using search engines. On the results page, search engines display search results with a title followed by a two-line description – your title and meta tags. Therefore, the information in both title and meta tags are not only important for search engines, but will entice browsers to click through to your website.

A good title tag should be around 70 characters including spaces (as search engines won’t display more characters). Be sure to include your optimised keywords in your title tag. The same applies to meta tags. However, in meta tags you have a little more room – up to 160 characters including spaces. Make sure you craft a keyword-rich, enticing description of your page. Finally, title and meta tags should be customised for each page of your website.

Other important SEO factors to consider are navigation and links. The navigation of your website should be clear and easy to follow. This not only helps tremendously for user friendliness, but also helps search engines to index your website correctly. As a rule of thumb: if your human visitors get confused, so do search engines, which has, of course, negative effects on your ranking efforts.

With regards to links, lots of incoming links demonstrate your website’s popularity to search engines which is good for ranking. A good internal linking structure (links within your website) also helps with ranking.

Last but not least, the speed at which your website loads is an SEO factor. Factors affecting the loading speed are, for example, the file size of images on your site, your web hosting and the complexity of the code in which your website is written. At TML Web Design we use WordPress to build our websites which generates the fast-loading, simple code that search engines like, and we host your website with a renowned web hosting company. So get in touch and we can design your website or rebuild your existing one!