The search engine ranking power of your website depends on a whole lot of factors and approaching SEO or Search Engine Optimisation can look a daunting task. Not so with TML Web Design’s SEO Basics! We have compiled an easy introduction to using keywords for SEO so you can improve the ranking of your website by following some quick SEO tips.

Firstly, read our post on Copy Writing for the Web. Equipped with this knowledge, there are some additional things to look out for when creating smart SEO body copy. While any keyword-rich web content will help in ranking, you should know how to use your keywords effectively. Firstly, think about keyword phrases rather than single keywords. That means, if you provide Wellington-based boutique B&B and apartment accommodation it isn’t effective to try and rank for the single keyword ‘accommodation’ as you would compete with accommodation providers world-wide. So working with keyword phrases such as ‘Boutique B&B Wellington’ and ‘Apartments Wellington’ makes more sense.

Secondly, you should choose a keyword phrase (or closely related group of keyword phrases) for each page of your website. If you are trying to cover all of your keywords in all of your pages, you’ll end up ranking for nothing. In the accommodation provider example you would, for example, optimise your keywords around B&B accommodation on a B&B page and focus on keywords around apartment accommodation on another page.

Furthermore, you should always include your keyword phrases in headers, and you might consider highlighting some important terms with boldface. (Don’t overdo the latter though!) Finally, search engines love fresh content (and lots of it). This is where regular blogging comes in. If you aren’t confident about writing blogs for your website, TML web design offers excellent blogging services and can help you out – contact us today!